Nickelodeon: From The Most Watched Kid's TV Network To The Most Sought After Kids Apparel

Every kid these days is familiar with SpongeBob SquarePants, Dora the Explorer, The Powerpuff Girls, and many other popular Nickelodeon animated characters.  From its former name, Pinwheel, it was renamed as Nickelodeon. Nickelodeon TV or Nick TV for short was the first network especially dedicated to kids. And with its raging popularity among kids, it's just natural that MTV Networks (Viacom), creators of Nickelodeon TV channel, launched Nickelodeon Consumer Products, which include baby clothes, kids apparel, toys, accessories, and other merchandise. Nick Consumer Products is now a $3 billion business that continues to manufacture creative products linking kids to their favorite Nickelodeon programs and characters. Nick has successfully collaborated with many industry leaders, such as Fisher-Price, Johnson & Johnson, Kraft, etc. Nickelodeon baby clothing and other products are available at NickShop, Wal-Mart, Sears, JCPenney, Kmart, including shops like Hot Topic and Best Buy.