About Sensational Beginnings: A Leader in The Baby Toy Industry

When Debra Shah left her nursing career 20 years ago to start a fmaily, she immediately began coming up with the concept for Sensational Beginnings.   She had been teaching maternal-child nursing to others before she ventured into the realm of parenting for herself.  She found practicing what she preached was not as easy as expected, especially as her second baby came into the world.  Hence the concept of Sensational Beginnings was birthed.  A catalog of toys and products for infants/Toddlers that stimulate the senses while increasing the bond and interactivity between children and their parents.  The business started as a catalog because Debra knew it is convenient to do as much from the home as possible when you have little ones to tend to.  The business has seen steady growth over the last 20 years but they have stayed true to the core principals - providing parents with high quality products that promote early learning centered around a fun experience.  Sensational Beginnings is all about being BIG on Playtime!